MGID, ENIL tie up to push native ad

MUMBAI: MGID, a global advertising platform, on Monday announced a strategic partnership with Entertainment Network India Ltd (ENIL), which owns Radio Mirchi, to make native advertising more accessible to brands.
Through this partnership, ENIL will utilise its sales network to bring MGID’s solutions to clients in over 60 cities across India. Native advertising, MGID’s flagship offering integrates advertisements into the content of web pages, enhancing user interaction and increasing visibility for advertisers.”This partnership will make native advertising more accessible to brands nationwide,” the companies said in a joint statement.